{"id":18705,"date":"2025-11-18T07:46:24","date_gmt":"2025-11-18T07:46:24","guid":{"rendered":"https:\/\/curlec.blog.razorpay.in\/?p=18705"},"modified":"2026-04-03T05:01:23","modified_gmt":"2026-04-03T05:01:23","slug":"how-superdough-streamlined-payments-and-improved-customer-experience-across-hauntu-and-breakout","status":"publish","type":"post","link":"https:\/\/curlec.com\/blog\/case-studies\/how-superdough-streamlined-payments-and-improved-customer-experience-across-hauntu-and-breakout\/","title":{"rendered":"How Superdough Streamlined Payments and Improved Customer Experience Across Hauntu and Breakout"},"content":{"rendered":"<h2><strong>Who is Superdough?<\/strong><\/h2>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/breakoutescapegame.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Superdough<\/a> is a popular Malaysian entertainment brand that operates <a style=\"text-decoration: none;\" href=\"https:\/\/www.breakout.com.my\/\" rel=\"nofollow noopener\" target=\"_blank\">Breakout Escape Rooms<\/a> and <a style=\"text-decoration: none;\" href=\"https:\/\/ihauntu.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hauntu Immersive Experiences<\/a>. They offer unique, story-driven attractions that merge creativity, technology, and interactive design. With growing demand across online bookings and walk-ins, the team needed a payment solution that could handle high weekend traffic, multiple payment options, and seamless reconciliation.<\/p>\n<h2><strong>The Challenge<\/strong><\/h2>\n<p>The team initially used several different systems for FPX, cards, and wallets, but this fragmented setup caused major issues:<\/p>\n<ul>\n<li>Manual reconciliation wasted hours every week. Finance had to cross-check payments from different platforms, delaying reports and settlements.<\/li>\n<li>Failed payments, especially during peak weekends: As transaction volumes grew, payment delays and failures became more frequent. This directly impacted revenue, as every failed payment meant a lost booking.<\/li>\n<li>Negative customer experiences: Customers faced friction at checkout, which created unnecessary frustration and reduced customer excitement.<\/li>\n<\/ul>\n<p>Superdough needed a stable, all-in-one payment solution that could simplify reconciliation, reduce downtime, and scale alongside them.<\/p>\n<h2><strong>The Solution<\/strong><\/h2>\n<p>Superdough turned to <a style=\"text-decoration: none;\" href=\"https:\/\/curlec.com\/\">Razorpay Curlec<\/a> to bring reliability, automation, and control into their online payment process. With a single integration, the Razorpay Curlec <a style=\"text-decoration: none;\" href=\"https:\/\/curlec.com\/payment-gateway\/\">Payment Gateway<\/a> enabled:<\/p>\n<ul>\n<li>One dashboard to manage all online payments: The integrated dashboard means online payments, refunds and reports can all be viewed in one place.<\/li>\n<li>Real-time tracking and automation: All transactions can be viewed, tracked and controlled in real-time, giving business full control over online payments.<\/li>\n<li>+90% Online Transaction Success Rate: Razorpay Curlec has a +90% online transaction success rate over multiple methods, whether it be Visa, Mastercard, FPX, GrabPay, Touch \u2018n Go, or Boost.<\/li>\n<li>Real-time support: Best-in-industry support from our local team means that any issues that arise get resolved quickly in real-time.<\/li>\n<li>Fully compliant with Bank Negara: Regulated by Bank Negara Malaysia, Razorpay Curlec assures security, certification validity, and more, providing peace of mind and compliance.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1-1024x563.jpg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1-1024x563.jpg 1024w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1-300x165.jpg 300w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1-768x422.jpg 768w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1-1536x845.jpg 1536w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Opt-1.jpg 1800w\" alt=\"\" width=\"800\" height=\"440\" \/><\/p>\n<h2><strong>Key Results<\/strong><\/h2>\n<p>Switching to Razorpay Curlec has helped allow Superdough to grow and scale with ease, with measurable results from both a payment and customer satisfaction perspective:<\/p>\n<ul>\n<li>15% increase in online checkout conversions: More customers completed their bookings smoothly with Razorpay Curlec\u2019s faster and more reliable checkout flow.<\/li>\n<li>70% reduction in manual reconciliation: A unified dashboard streamlined payment tracking, cutting manual work and freeing up team capacity.<\/li>\n<li>Zero customer complaints about payment delays or failures: Reliable transactions across all payment methods built trust and improved overall guest satisfaction.<\/li>\n<li>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\" role=\"presentation\">Expanding business models with membership and subscription options: Automated recurring payments now enable new revenue streams through membership and loyalty programs.<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1-1024x563.jpg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1-1024x563.jpg 1024w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1-300x165.jpg 300w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1-768x422.jpg 768w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1-1536x845.jpg 1536w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/11\/Selected-1.jpg 1800w\" alt=\"\" width=\"800\" height=\"440\" \/><\/p>\n<p>Ka Wai, Co-Founder of Superdough shared, &#8220;Since switching to Razorpay Curlec, everything&#8217;s faster and smoother. Our online checkout is up by 15%. Razorpay Curlec helps us save time so we can now focus on growth.<\/p>\n<h2><strong>Ready to Turn Payments into a Stress-Free Experience?<\/strong><\/h2>\n<p>Razorpay Curlec empowers Malaysian SMEs and Enterprises like Superdough to focus on growth and customer experience, while we focus on ensuring payments run smoothly.<\/p>\n<p>Discover how your business can streamline payments today at <a style=\"text-decoration: none;\" href=\"http:\/\/curlec.com\">curlec.com<\/a>.<\/p>\n<p>Ready to scale your business like Superdough? <a style=\"text-decoration: none;\" href=\"https:\/\/accounts.curlec.com\/auth\/?redirecturl=https%3A%2F%2Feasy.curlec.com%2Fmy%2Fonboarding&amp;auth_intent=signup&amp;cta_btn=Navbar_Header&amp;x-country-code=MY\"><strong>Sign up now<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is Superdough? Superdough is a popular Malaysian entertainment brand that operates Breakout Escape Rooms and Hauntu Immersive Experiences. They offer unique, story-driven attractions that merge creativity, technology, and interactive design. With growing demand across online bookings and walk-ins, the team needed a payment solution that could handle high weekend traffic, multiple payment options, and [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":18708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-18705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/18705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/comments?post=18705"}],"version-history":[{"count":26,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/18705\/revisions"}],"predecessor-version":[{"id":18742,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/18705\/revisions\/18742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/media\/18708"}],"wp:attachment":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/media?parent=18705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/categories?post=18705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/tags?post=18705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}