{"id":19512,"date":"2026-06-05T05:39:21","date_gmt":"2026-06-05T05:39:21","guid":{"rendered":"https:\/\/curlec.com\/blog\/?p=19512"},"modified":"2026-06-05T05:49:10","modified_gmt":"2026-06-05T05:49:10","slug":"anatomy-seamless-ecommerce","status":"publish","type":"post","link":"https:\/\/curlec.com\/blog\/case-studies\/anatomy-seamless-ecommerce\/","title":{"rendered":"How Ana Tomy Perfected the Art of Seamless E-commerce with Razorpay Curlec"},"content":{"rendered":"\r\n
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Results at a Glance<\/h3>\r\n

By integrating Razorpay Curlec, Ana Tomy eliminated checkout friction, resulting in a <\/span>20% increase in conversion rates<\/b> and a <\/span>90% payment success rate<\/b>. The brand also automated its backend, reducing manual reconciliation time from <\/span>six hours to just five minutes<\/b>, allowing the founders to focus on global scaling.<\/span><\/p>\r\n<\/div>\r\n

Who is Ana Tomy?<\/b><\/h3>\r\n

Founded in 2016, <\/span>Ana Tomy<\/b><\/a> is a premium Malaysian stationery brand that challenged the \u201cone size fits all\u201d industry standard. By deconstructing the anatomy of a notebook – the covers, paper types, and accessories – they empowered customers to co-create functional, personalized products.<\/span><\/p>\r\n

As a <\/span>Direct-to-Consumer (D2C)<\/b> brand, Ana Tomy\u2019s core philosophy is centered on self-expression. While their physical store in Malaysia offers a 20-minute assembly experience, their digital platform aims to replicate that emotional connection by allowing online users to watch the products they design come to life in real time.<\/span><\/p>\r\n

The Challenge: Friction at the Finish Line<\/b><\/h3>\r\n

For a brand obsessed with design and user experience (UX), the payment stage was a significant bottleneck. Despite a beautiful website and a highly engaging customization tool, Ana Tomy faced a stuck door at the most critical moment of the customer journey.<\/span><\/p>\r\n