The brand stays rooted in local flavor, with seasonal Aidilfitri Fatcarons and festive collections that spike hard around the calendar. It sells across several channels: same-day delivery, made-to-order pre-orders, high-value dessert tables (the Luxe Dessert Table runs to RM 756.80), and a wholesale line, Ennoble Desserts, that supplies other F&B businesses.<\/span><\/p>\n Everything about Elevete Patisserie felt considered, right up until customers reached the payment screen. The final step was the roughest part of the whole experience, and it only got rougher as volume grew.<\/span><\/p>\n There was a quieter cost, too. Bakery margins are thin and ingredients perishable, so knowing what’s coming in, and when, is what makes it safe to plan a batch or place a purchase order. Manual, delayed payments made that harder than it needed to be.<\/span><\/p>\n Elevete Patisserie brought in Razorpay Curlec to make the payment step match the rest of the brand: quick, on-page, and forgettable in the best way.<\/span><\/p>\n What that looked like in practice:<\/span><\/p>\n The difference showed up quickly, on both sides of the counter.<\/span><\/p>\n More orders made it through.<\/b> With redirects gone and the right payment options in place, hesitation turned into completed sales, a 30% jump in checkout conversions on the same traffic.<\/span><\/p>\n The team got its mornings back.<\/b> Automatic collection and reconciliation retired the manual order admin, sending those hours back toward production and quality instead of spreadsheets, and letting a busy launch or festive day scale without a next-morning cleanup.<\/span><\/p>\n Room to grow beyond Malaysia.<\/b> Steadier, more predictable cash flow gave Elevete Patisserie the base to fund JAKIM Halal certification and expand into new markets, with Singapore next on the map.<\/span><\/p>\n “Razorpay Curlec came with a single-page checkout solution. We saw our checkout conversion rate go up by 30%, and that didn\u2019t change during the festive periods. Reconciliation used to be done by me, so I can\u2019t imagine how much time it saves my accountant.”<\/span><\/p>\n Edwin Chan, Founder, Elevete Patisserie<\/b><\/p>\n Smoothing out payments is often the quietest way to unlock growth you’ve already earned. Razorpay Curlec gives Malaysian businesses the infrastructure to make that step disappear, whether it’s a first-time buyer or a repeat wholesale client on the other end.<\/span><\/p>\n Take a look at <\/span>Razorpay Curlec’s payment solutions<\/b><\/a>, or <\/span>sign up<\/b><\/a> to get started.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Introduction Elevete Patisserie started in a home kitchen in 2014 with a tight budget and a clear idea: premium, made-to-order pastry that still felt personal. Founder and chef Edwin Chan, known to many as Chef Win, began by baking for friends and family, and grew the brand into an online artisan bakery based in Petaling […]<\/p>\n","protected":false},"author":3,"featured_media":19703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-19702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/19702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/comments?post=19702"}],"version-history":[{"count":1,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/19702\/revisions"}],"predecessor-version":[{"id":19706,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/posts\/19702\/revisions\/19706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/media\/19703"}],"wp:attachment":[{"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/media?parent=19702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/categories?post=19702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curlec.com\/blog\/wp-json\/wp\/v2\/tags?post=19702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Key Takeaways<\/h2>\n
\n
The Problem: A Checkout That Couldn’t Keep Up<\/b><\/h2>\n
\n
The Fix: Payments That Get Out of the Way<\/b><\/h2>\n
\n
![\"\"](\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2026\/09\/Bottom.jpg\")
<\/p>\nWhat Changed for the Business<\/b><\/h2>\n
![\"\"](\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2026\/09\/Middle.jpg\")
<\/p>\nThinking about your own checkout?<\/h2>\n