About Razorpay Engage
Razorpay Engage transforms your customer acquisition and retention strategy through an integrated loyalty ecosystem.
The Razorpay Engage suite of products is a comprehensive customer engagement and loyalty platform designed to address rising customer acquisition costs and retention challenges in a sustainable and efficient way. It is aimed at enabling merchants, banks and payment service providers to acquire and retain customers through targeted incentives and rewards. Its three-way network enables merchants to reach bank customers, banks to promote services at merchant touchpoints and brands to cross-engage with complementary audiences.
The Engage suite encompasses 2 primary product categories - Engage Retention Engine and Gift Cards, which work together to create a powerful customer engagement ecosystem.
The
consists of 2 sub-products, Wallets and Loyalty Rewards, which operate by crediting redeemable loyalty points to customer wallets. It is a customer retention mechanism wherein the system automatically creates digital wallets at first purchase and credits loyalty points for each transaction to retain customers.-
Submit a
, get your eligibility assessed and receive custom wallet program configurations tailored to your business needs. -
Choose your preferred integration method (API, Standard/Magic Checkout or POS System) to enable wallet functionality in your business ecosystem.
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Create different wallet types, define rules and set up credit distribution through refunds, promotions or event-based triggers.
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Enable customers to view their wallet balance, receive credit notifications and use wallet payments during checkout, optionally combined with other payment methods.
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Track wallet usage, redemption rates and program performance through the Razorpay Dashboard to continuously improve your retention strategies.
- Instant Wallet credits.
- Option to redeem accumulated Loyalty Points during checkout.
- Frictionless checkout experience for repeat customers.
- Consistency across all sales channels (online, in-app and in-store), making it easy to maintain Wallet balances seamlessly across touchpoints.
- Direct Wallet recharge or top-up option for customers, imparting a better checkout experience.
- Integrate seamlessly with your existing Razorpay Payment Gateway to incentivise repeat purchases, streamline refunds and reward loyalty points.
- Create branded wallet systems that serve as a store of value for refunds, cashbacks and promotional credits, enabling seamless payments and loyalty experiences.
- Recapture potentially lost revenue by redirecting refunds to customer Wallets instead of their original payment method, keeping funds within your ecosystem.
- Deliver instant refunds, eliminating the wait and hassle of tracking refund status or bank credits.
- Design personalised promotional campaigns for your customers rather than generic discount codes for everyone, without the hassle of copy-pasting discount codes.
- Create event-based rewards that automatically credit your customers; with explicit rules for credits, debits and expiration for specific customer behaviours and actions.
Gift Cards is an end-to-end automated Gift Card lifecycle management system offering a comprehensive platform that helps businesses to create and manage gift card programs for their customers. It helps reduce operational costs by up to 70% while expanding distribution reach through Razorpay's network of 5M+ business owners and 160M+ consumers.
Watch Out!
Please submit a
to avail the Gift Cards feature. Our support team will reach out to you.-
Submit a
and get your eligibility assessed. -
Configure Gift Card programs with categories, denominations, validity periods and business rules through the intuitive dashboard interface.
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Onboard resellers with dedicated portals, fund allocations and automated approval workflows for streamlined partner management.
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Handle bulk Gift Card orders through automated workflows with CSV upload capabilities and customisable messaging for recipients.
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Automatically distribute Gift Cards via multiple channels and link them directly to recipient wallets for instant accessibility.
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Monitor real-time analytics including issuance patterns, utilisation rates, breakage analysis and reseller profitability for continuous optimisation.
- Centralised business dashboards for brands and resellers with role-based access control, enabling secure management across different user personas and organisational levels.
- Comprehensive analytics on your dashboard with breakage analysis, reseller profitability insights, effective discount calculations and program performance metrics.
- Automated approval processes with exception handling, preventing accidental errors and ensuring proper authorisation for high-value transactions and discount changes.
- Automated generation of issuance, redemption, fund utilisation and commission reports with downloadable formats and scheduled email delivery options.
- Streamline bulk Gift Card creation with batch processing capabilities, eliminating manual touchpoints and reducing processing time from days to minutes.
- Create customised Gift Card programs tailored to specific business lines and categories, with configurable denomination ranges, validity periods and discount parameters.
- Manage escrow funds with real-time tracking, virtual accounts for faster settlements and automated budget utilisation monitoring across resellers.
- Analyse behaviour, detect fraud and prevent gift card abuse by setting automated alerts for suspicious activities.
- Integrate seamlessly with native checkout systems, digital wallet linking and multi-channel delivery via email, SMS and WhatsApp for seamless user experience.
- Enable resellers to independently manage programs, update configurations and access reports through dedicated portals, reducing operational overhead.
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