UPI
Explore UPI transaction details and analytics in Insights, including metrics on performance, trends, and recommendations for optimising UPI payments.
The UPI tab in Insights provides comprehensive analytics and insights on UPI transactions processed through your platform. Here, you can access detailed performance metrics, analyse transaction trends, and explore optimisation strategies specific to UPI payments.
You can view the analytics data for two types of UPI Payments.
- UPI Intent Flow: When a customer selects the UPI payment option during checkout on a website or app, the UPI app automatically launches on their mobile.
- UPI Collect Flow: This traditional UPI collection flow allows bank account holders to transact using VPAs without entering additional bank information.
You can view the following data points for UPI transactions.
Indicates the success rate trend from the beginning to the end of the selected time frame.
- UPI Type SR (Success Rate): Displays the success rate of UPI transactions, comparing UPI Intent and UPI Collect flows over time.
- UPI Type GMV (Gross Merchandise Value): Shows the total value of transactions processed through UPI Intent and UPI Collect.
- UPI Collect Apps: Lists UPI apps used for UPI Collect transactions, along with their total transactions, success rates, average order value (AOV), GMV and percentage of total GMV.
- UPI Intent Top Providers: Highlights the top payment gateways for UPI Intent transactions, including their total transactions, success rates, AOV, GMV and percentage of total GMV.
- UPI Collect - Top Failure Reasons: Lists the primary reasons for transaction failures in UPI Collect, along with their sources, the number of failures, GMV impacted, AOV, and percentage of total failures.
- UPI Intent - Top Failure Reasons: Displays the main causes of transaction failures in UPI Intent, detailing their sources, the number of failures, GMV affected, AOV, and percentage of total failures.
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