BloomThis Flourishes With 15% Increase in Successful Payments With Curlec

When it comes to spreading joy through beautiful blooms and unique gifts, BloomThis has set the bar high in Malaysia. This chic online florist delivers not just flowers, but moments of happiness right to your doorstep. As BloomThis grew, so did their need for a payment solution that could keep up with their modern, stylish brand and the expectations of their tech-savvy customers. That’s where Curlec bloomed into the picture, offering a seamless, mobile-first payment experience that perfectly complemented BloomThis’s aesthetic and operational needs.

Challenges

BloomThis faced several significant challenges with the payment gateway they used prior to Curlec. The issues were multifaceted, impacting both their operations, brand image, and customer experience:

• Dated UI: An outdated user interface that didn’t align with BloomThis’s youthful and modern brand image.
• Unintuitive UI: Small, non-obvious buttons made the user interface difficult to navigate.
• Not Mobile-Friendly: The layout was designed primarily for desktop use, with mobile optimisation being an afterthought.
• Poor User Flow: Users found it challenging to navigate back and forth within the payment app to switch payment methods.
• Poor Merchant Support: The payment gateway support was hard to reach, especially when BloomThis faced urgent situations.

Solutions

In their quest for a better payment solution, BloomThis identified Curlec as the perfect fit. Curlec offered a modern, fast, and mobile-first payment gateway that seamlessly integrated with Shopify. Here’s how Curlec addressed BloomThis’s challenges:

• Payment Gateway and UI/UX Experience: Curlec’s customisable checkout options allowed BloomThis to incorporate their logo and brand colours, enhancing the overall brand experience. The simple and elegant design aligned perfectly with BloomThis’s stylish image, one where they could include their brand colours into the checkout journey.
• Shopify Integration: The integration with Shopify was easy and fast, with support readily available whenever needed.
• Modern UI: Curlec’s user interface was modern and intuitive, providing a better user experience.

Results

Since switching to Curlec, BloomThis has seen significant improvements in their checkout and payment processes:

• Increase in Successful Payments: BloomThis experienced a 15% increase in successful payments, a testament to the improved user experience and reliability of Curlec’s payment gateway.
• Enhanced User Experience: The streamlined and mobile-first design of Curlec’s payment solution reduced cart abandonment and facilitated smoother transactions.

BloomThis’s blooming partnership with Curlec has proven to be a game-changer (like the pin prick trick to ensure flowers last longer). The modern, reliable, and user-friendly payment gateway has not only resolved the issues they faced with their previous solution but also contributed to a substantial increase in successful payments. With Curlec, BloomThis continues to deliver joy and elegance, ensuring a seamless checkout experience for their customers.

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