How ana tomy Reduced Cart Abandonment by 80% with Curlec

Introduction

From journals to lifestyle goods, ana tomy has carved out a niche by offering the experience of customisation, both in-store and online. Where customers can create unique designs that truly reflect their individuality. Similarly, Curlec offers a customisable payment experience that aligns with all types of businesses. ana tomy has partnered with Curlec, resulting in a significantly enhanced checkout journey – making payments as personalised and smooth.

Challenges

ana tomy faced several challenges that prompted them to look for a new payment solution. Three main issues stood out when assessing their payment problems:-

1. Lack of Reliability: There was a need for a more reliable payment gateway to reduce downtime and improve customer experience.
2. Limited Reporting Options: Required more detailed and versatile reporting tools to better understand their sales and customer behaviour.
3. Fees: The cost of transactions was eating into their margins, prompting the need for a more cost-effective solution.

Solution

The Curlec Payment Gateway proved the ideal choice that fixed it all. Firstly, the integration into Shopify was simple and streamlined. The quick onboarding assistance provided by Curlec made the transition smooth and hassle-free. 

The function to customise their checkout page was the cherry on top. Now, ana tomy can align the payment experience with their brand identity, improving customer trust and experience. The interface is clean, straightforward, and without heavy themes that clashed with their aesthetic. It was an aesthetic that allowed ana tomy to include their brand logo and colours. 

The Curlec Dashboard, on the other hand, proved to be user-friendly and functional – allowing for an extensive and versatile reporting section. Which also meant that they now had the autonomy to tailor unlimited reports (at no additional cost) based on specific needs, to better understand their customers and improve sales. 

Results

Since adopting Curlec, ana tomy has seen impressive improvements in their payment processes and overall business performance:

• 12% uplift in payments due to the streamlined checkout process which led to an increase in successful payments.
• 18% increase in revenue because better payment reliability and customer experience have driven higher sales.
• 10% better customer conversion rate and 80% reduction in cart abandonment from an enhanced checkout experience that’s simplified and reliable.
• 5% reduction in cost.

ana tomy’s experience with Curlec highlights the importance of choosing the right payment gateway to address specific business needs. Because every business is unique, but the perks of Curlec lies in its functionality and option to customise for the best outcome. ana tomy has proven this grandly – from integration to a seamless and branded checkout experience, they’ve improved significantly.

If you’d like to experience what ana tomy has experienced, find out more here.