How Sometime By Asian Designers Elevates Customer Checkouts with Curlec

Introduction

Sometime By Asian Designers have been redefining the art of handbags and accessories in Malaysia’s fashion scene for over 10 years. Every creation reflects exceptional craftsmanship—where even the tiniest stitch, the shine of a hardware clasp, and the thoughtfully chosen materials and hues come together to tell a story of style and sophistication.

At Sometime, the mission is clear: to ensure every customer feels proud of owning a Sometime bag. Now, they needed a payment solution that could provide just as stylish of a checkout experience as they do with bags and accessories. Enter Curlec by Razorpay, the perfect partner to complement their design philosophy.

Challenges

Before Curlec, Sometime faced several hurdles that hindered their payment process. Starting with:-

• A complex checkout that was outdated with a non-intuitive interface. This led to an increase in cart abandonment and customer frustration.
• Limited customisation where a lack of branding options meant the checkout experience felt disconnected from the rest of the brand journey which was curated so well and meticulously.
• High operational costs such as expensive fees and limited features made scaling operations challenging.

Solution

Curlec provided the tools and support Sometime needed to streamline their payment experience through:

• Mobile-friendly UI/UX that’s also sleek and modern offers a seamless payment experience, particularly on mobile devices.
• Customisable branding allowed Sometime to incorporate their brand logo and colours into the checkout pages, ensuring a premium feel and increasing brand trust as well. 
• Seamless onboarding provided an integration with Shopify that was fast and straightforward, requiring no technical expertise.
• Lastly, an intuitive dashboard that’s simple and modern shows an overview of transactions and streamlined reconciliation for the team.

Results

Sometime experienced several key benefits after implementing Curlec:

• Enhanced customer experience from an intuitive and customisable checkout experience. It goes without saying – a fashionable checkout page ensures satisfaction.
• Cost savings from Curlec’s competitive pricing structure provided significant savings on payment processing costs.
• Reliable operations with a dependable service comes peace of mind. Enabling the brand to focus on crafting its signature bags – leaving the payment complexities to Curlec.

A match made in heaven, Sometime By Asian Designers found a payment solution that pursues the same commitment to quality and customer satisfaction. By reducing costs and delivering a seamless payment experience, Curlec empowered Sometime to enhance their operations, elevate their customers’ journey, and take fashion to new heights.

Whether you’re a premium brand like Sometime or a growing business, Curlec is here to help you simplify payments and delight your customers.