Making Waves: Rip Curl Doubles Revenue with Curlec

As a leading surfwear brand known for its trendsetting apparel, swimwear, and accessories, Rip Curl aims to deliver a seamless shopping experience for its customers. That said, they set out to find a payment solution that could match that standard. One that could surf the high waves of online payments. That’s where Curlec docked right in – a payment gateway solution that could provide customised checkout, streamline payments and more. 

Challenges

Prior to using Curlec, Rip Curl was surfing through rocky waves and faced several challenges:d

• A non-intuitive checkout process that contributed to cart abandonment
• High transaction fees impacting revenue
• Limited customisation options that prevented a fully branded checkout experience

For a brand built on speed and style, these limitations impacted Rip Curl’s ability to provide the smooth, premium experience they envisioned.

Solution

Rip Curl selected Curlec for its exceptional support and competitive rates in a crowded payment gateway market. The seamless Curlec integration took under 30 minutes on Shopify, providing Rip Curl with the efficiency and ease they sought.

Key features Rip Curl benefited from include:

• Customisable checkout options, allowing brand colours and logos to be embedded – instilling brand trust for customers.
• A quick, responsive interface that reduced customer wait times at checkout.
• An intuitive dashboard that streamlined payment reconciliation for the finance team and provided better reporting.

With Curlec, Rip Curl took the waves in stride and achieved a branded, intuitive checkout experience that aligned with their high standards.

Results

Since switching to Curlec, Rip Curl has seen substantial results:

• 100% payment success rate, delivering a smooth customer experience.
• 2x increase in monthly revenue through reduced cart abandonment and improved checkout flow.
• 50% reduction in transaction fees, enhancing overall profitability.

For Rip Curl, Curlec has become more than a payment provider; it’s a trusted partner, helping them ride the waves of e-commerce with ease. Curlec’s customised, seamless payment solution has given Rip Curl the power to paddle past checkout challenges, reducing costs and staying on course with its premium brand experience. Now, Curlec’s fast, responsive, and flexible system helps Rip Curl carve out a smoother path for growth.

Learn more about the Curlec payment experience today.