Payment Gateway
Payment Links
Payment Pages
Payment Buttons
Invoice
Messaging platforms such as WhatsApp and other social media have emerged as an important tool for businesses. They are leveraged to connect to customers directly and in doing so, make selling more personal. However, there’s more to it than just connecting to customers, it’s also about finding the opportunity to close the deal and providing a seamless checkout experience. So here are some tips on understanding how businesses can benefit from these platforms.
Key Statistics
- 8 out of 10 people message a business at least once a week.
- 7 out of 10 people in Malaysia preferred to message a business over calling or emailing.
- 76% of online adults directly message a business after viewing an advertisement on social media.
The Role of Messaging Platforms in Customer Expectation
Customers today expect brands to be readily available on platforms they already use. Quick responses, prompt product recommendations, and seamless purchasing experiences are key to customer satisfaction. It’s simply the nature of how digital shopping and payments have become. Customers appreciate and trust a brand better when they ensure instant responses online.
Capturing Customers & Closing the Sale
That said, standing out on social media and WhatsApp requires strategic engagement. An effective strategy would be to run social media promotions to create urgency because limited-time offers can generate high conversion rates. But no matter the slashed prices, a brand still needs to look into ways to accept payments quickly.
Accepting Payments via Payment Links
Now that brands can reach out to customers instantly, where the latter can also decide to purchase. They’re more often than not, required to visit the website outside of the messaging platform to check out their purchase. Here is where the problem may occur: customers today value convenience above all else. If a potential buyer has to leave the chat to manually transfer money, input lengthy payment details, or switch between multiple apps, they might abandon the purchase altogether.
Curlec Payment Links can offer a hassle-free solution by simplifying transactions directly within the chat. It eliminates these obstacles by offering a one-click solution that enables instant, secure transactions within the same conversation. The customer will be constantly engaged, ensuring a successful transaction.
Not only is it easy to send a link to customers, but it’s also just as easy to generate a Payment Link that’s paired with the Curlec Payment Gateway. Payment methods aren’t an issue either as options such as credit, debit cards, FPX, and e-wallets are readily available. What’s better? You’ll have full visibility of reports and transactions through the Curlec Dashboard. Here is where businesses can track and reconcile their payments, regardless of payment methods.
Meet Customers Where They Are
It’s obvious that social media and WhatsApp aren’t just marketing channels – they are also thriving sales platforms. Businesses that engage customers on these platforms have a unique advantage in turning casual interactions into real revenue. However, the key to converting interest into sales lies in providing customers with an effortless and secure way to pay.
Ultimately, meeting customers where they are and providing a seamless payment experience in the most effective way possible.
