6 Best Practices to Minimise Customer Chargebacks

So what are chargebacks? Chargebacks serve as a safeguard for customers, allowing them to seek refunds for fraudulent transactions or unsatisfactory purchases. And with an increasing emergence of online stores in Southeast Asia, customer chargebacks have become a pressing concern. Though they are designed to protect consumers, they pose a cash flow risk for merchants, particularly small businesses. Nonetheless, you can practise these six simple measures to help stay clear of chargebacks:-

1. Use a familiar payment name

Many customer chargebacks happen because they can’t connect the dots between the name on their statement and your business. When confusion arises, customers may initiate a dispute with the bank. To avoid this, use a name that can be easily identified and associated with your brand. 

2. Provide clear product and service descriptions

Another reason chargeback may occur is when genuine customers are unsatisfied with the product received due to discrepancies. As such, your products and services should be clearly described on your website. For example, adding product photos, features, and dimensions. 

3. Send purchase confirmation emails

Consequently, once customers have made their purchase, it’s crucial to send them prompt emails confirming the details of their order, including delivery dates and transaction details. This will keep your consumers informed and unlikely to request for a dispute as they are aware of the purchase made. 

4. Honour delivery deadlines

Timely delivery is key to preventing disputes. That’s because late deliveries can result in an unsatisfactory customer experience. To mitigate this risk, offering delivery tracking is essential. By updating customers about their shipment progress, you can minimise the likelihood of chargebacks.

5. Provide prompt customer support 

This goes without saying, efficient and reliable customer support is a crucial aspect of any business operation. Genuine customers trust the brand and are normally willing to wait for merchants to address any concerns. Which means, you should offer multiple communication channels such as emails, phone, or chat to assist your customers..

6. Leverage an effective chargeback dispute assistance

Lastly, to prevent chargebacks arising from credit card fraud, you’ll need a robust mechanism in place – that’s how Curlec can help. In the event of a dispute, Curlec helps streamline the process and support your case to challenge the dispute. You can navigate dispute resolution more efficiently, gain confidence in protecting your revenue, and maintaining a secure payment ecosystem by exploring our services. 

Contact us here to discern how Curlec can enhance your payment process. We look forward to hearing from you soon!