Payment Gateway
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In 2024, internet penetration reached 97.4% in Malaysia, implying a shift that reflects not just a rise in online transactions but a change in how Malaysians shop – on the go and often on their smartphones. Now businesses need to find ways to personalise shopping experiences to establish trust and seal conversions.
One of the biggest hurdles for online businesses remains cart abandonment. According to the Baymard Institute, nearly 70% of online shoppers abandon their carts, often due to a poor checkout experience. Complex payment journeys, lack of mobile optimisation, or a disjointed user experience can all lead to drop-offs too.
Where to start?
A well-designed checkout that incorporates mobile-friendly layouts, multiple payment options, and secure interfaces doesn’t just improve the experience; it builds trust and loyalty. Take mobile responsiveness as an example. With the majority of online shoppers using smartphones, ensuring a checkout page that adapts seamlessly to smaller screens is critical. Elements like clear buttons, quick loading times, and minimal redirects contribute to a smoother process too.
A step above
The Curlec Payment Gateway can provide all of the above. Curlec stands out with its customisable checkout to foster trust and reinforce brand identity. Here’s a further breakdown of features:-
- Personalised branding: Businesses can incorporate their logos, brand colours, and messaging to maintain a cohesive brand presence.
- Mobile-friendly design: Curlec checkout offers a smooth, responsive experience on smaller screens.
- Seamless navigation: Zero redirects and streamlined interfaces reduce confusion, keeping customers focused on completing their purchases.
- Multiple payment methods: Available payment methods include credit cards, FPX, e-wallets, and more.
Case study: Kualesa
Kualesa, a Malaysian bamboo-based apparel brand, is the perfect example of how Curlec’s customisable checkout can transform the customer journey. By integrating a customisable checkout solution, Kualesa was able to:
- Maintain brand consistency with their logo, colours, and minimalist aesthetic.
- Create a mobile-optimised checkout experience to cater to their tech-savvy audience.
- Provide flexible payment options, including credit cards, FPX, and e-wallets to ensure convenience.
The result? 43% improvement in clicks-to-checkout rate, clearly indicating a drop in cart abandonment and reduced friction points.
Conclusion
The checkout experience can make or break a sale. Customisable checkouts empower businesses to address cart abandonment, deliver better user experiences, and foster long-term customer trust. For brands like Kualesa, prioritising a tailored and seamless checkout journey became a strategic advantage to instil brand trust. And investing in a customisable checkout solution can help align your payment process with your brand’s vision while meeting the needs of your customers. Start today – onboard the Curlec Payment Gateway.
