FPX vs. Credit Cards vs. E-Wallets: Which Payment Method Fits Your Customers?

When it comes to payment preferences, your customers’ choices can vary as widely as their lifestyles. Each payment method has its distinct appeal, from high-value purchases to everyday essentials. Your customers aren’t one-size-fits-all, and their payment methods shouldn’t be either. By providing a full suite of payment options—including credit cards, FPX, and e-wallets—you’re accommodating their preferences and creating a personalised experience that builds loyalty. It’s crucial to understand how FPX, credit cards, and e-wallets meet different needs.

Credit Cards For the Big-Ticket Buyers

To no one’s surprise, credit cards are the preferred payment method for high-value purchases. Our data shows that holiday packages via resorts or travel agencies depend on credit cards as their main payment method. Especially towards the end of the year, customers start planning their trips and are likely to choose credit cards to conveniently split payments with the benefits of rewards or cashback. As such, offering credit card payments is important to attract these high-spending, loyalty-driven customers. 

FPX For the Pragmatic Planners

Based on our proprietary data, FPX has emerged as the go-to payment method for e-commerce customers, particularly in sectors like fashion, lifestyle, and skincare. These customers prefer the ease of online banking, making FPX ideal for mid-range purchases. Offering FPX isn’t just a checkbox, however, it’s a way to tap into a significant segment of online shoppers who prioritise security as well. Whether it’s a trendy outfit or skincare essentials, e-commerce brands see higher conversions by enabling FPX at checkout. This is especially true during super sale days such as Shopping Day (11.11).

E-Wallets For the Tech-Savvy Go-Getters

As for e-wallets, they are a hit with younger, digital-native shoppers who prioritise speed and may not own credit cards. Whether snagging a flash sale, paying for a quick ride, or settling a coffee tab, e-wallets make impulse and small purchases effortless. Therefore, integrating e-wallets means staying competitive in a fast-paced, mobile-driven market. 

Curlec Payment Gateway

You’re one step ahead when you understand how these varying payment preferences cater to different segments of customers. The next step is to pair your business with an intuitive payment gateway like Curlec. With Curlec, you’ll have the tools to cater to every customer and set your business apart. How? Through a payment gateway equipped with multiple payment methods. Take the step today – find out how Curlec can future-proof your business.