Get Your Brands Ready: Key Spending Days In A Year

Every year, there are certain dates where we see spending spike significantly as Malaysians shop until they drop. By analysing our proprietary data from the past year, we’ve identified important spending days that brands should prepare for to optimise sales and ensure seamless customer experiences. 

Chinese New Year: A Sweet Opportunity

Chinese New Year is synonymous with celebration, and cake brands should take note. Transaction values for cakes and baked goods spiked 57% during this period as Malaysians prepared for the festive season. Ensure your inventory is stocked, and your checkout process is equipped to handle increased traffic, ensuring a delightful experience for your customers.

Valentine’s Day: Blooming Business for Florists

February sees a whopping 156% jump in transaction value for florists, with FPX being the preferred payment method. Valentine’s Day is a prime time for flower sales, so florists should ensure their payment gateway supports a variety of options to make purchasing seamless and stress-free for customers.

Raya Holidays: Planning the Balik Kampung Journey

Two months before Hari Raya, spending on bus tickets increased by 80%, with FPX payments dominating. This indicates that Malaysians are planning their trips early to secure their journeys back to their hometowns. Bus ticketing businesses or transport operators should prepare for the surge by optimising their payment systems to accommodate the demand.

Travel Holidays: Go Big with Credit Cards

For both local and overseas holidays, travel agencies see a higher preference for credit card payments due to the larger ticket sizes. As such, agencies in the travel industry should ensure that their checkout process is secure and credit card-friendly to facilitate smooth transactions for their customers.

Shopping Extravaganzas: 11.11, and Year-End Sales

E-commerce brands in lifestyle, skincare, and fashion categories witness a 2X spike in spending during shopping festivals like 11.11. It’s no surprise. However, to capitalise on this surge, brands should ensure their websites are optimised for speed, and their checkout systems are ready to handle a higher volume of transactions without delays.

Preparing for Success with Curlec

Understanding these key spending days allows your brand to anticipate demand and fine-tune your checkout experience. With the right preparation—whether it’s stocking up on inventory, ensuring smooth payment options, or optimising your website for increased traffic—you can maximise your sales and deliver a seamless experience for your customers.

That said, Curlec steps in as the ideal payment gateway for such occasions and spending days. From a customisable and intuitive checkout page to no redirects, customers can pay with absolute ease. So what are you waiting for? The next big date is just around the corner. Stay ahead by aligning your strategies with these insights, and make every transaction count!