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ShopBack Pay is now accepted on Curlec-powered online checkouts, unlocking access to over 6 million ShopBack users in Malaysia.
Kuala Lumpur, 9th July 2025 – With the rising cost of living, 61% of consumers in Asia are conscious about spending and thus search for value in purchases through promotions, cashback, and discounts.
Recognising such consumer behaviour, Curlec by Razorpay, Malaysia’s premier FinTech payment gateway, has forged a strategic partnership with ShopBack, Asia-Pacific’s leading platform for shopping, rewards, and payments. Curlec is backed by Razorpay, India’s foremost fintech unicorn, and recognised by Forbes “Cloud 100 List” 2024.
Businesses that adopt ShopBack Pay through Curlec can also instantly tap into a base of over six million active users in Malaysia who are constantly seeking out deals, cashback, and smarter ways to pay. This creates new opportunities for customer acquisition and increased conversions.
As digital payments have surged in the past decade and now account for more than 80% of all e-commerce transactions in the APAC region, Curlec embraces innovation through strategic partnerships and like-minded partners to deliver value to both businesses and consumers.
“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience.
I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty,” said Kevin Lee, Country Head, Curlec by Razorpay, Malaysia.
Vincent Wong, General Manager of ShopBack Malaysia, added, “ShopBack Pay continues to redefine how Malaysians shop and save. By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout.”
Businesses that enable ShopBack Pay through Curlec gain access to in-app visibility, targeted campaigns, and exclusive promotions, designed to boost conversions, attract first-time customers, and build long-term loyalty.
With Curlec’s simple integration and trusted payment system, businesses can get started quickly and with minimal effort.
To celebrate the partnership, new ShopBack Pay users will receive RM15 off with no minimum spend when they check out at any Curlec-powered online store. This special offer gives shoppers a compelling reason to try the new payment option, complete their purchase, and enjoy a smooth, secure checkout experience.
Curlec’s partnership with ShopBack Pay reflects their commitment to innovation and adaptability in a fast-evolving payment landscape. To date, Curlec powers over 3,000 local businesses in Malaysia and connects to Razorpay’s global ecosystem of more than 10 million businesses. This strong market traction underscores Curlec’s scalability and long-term growth potential.
Join the Movement 🚀
Businesses can now register their interest to enable ShopBack Pay on their Curlec-powered website. Whether a fast-growing brand or an established player, this marks an ideal opportunity to reward customers while boosting conversion and retention.
