How Elevete Patisserie Streamlined Its Online Checkout with Razorpay Curlec

Introduction

Elevete Patisserie started in a home kitchen in 2014 with a tight budget and a clear idea: premium, made-to-order pastry that still felt personal. Founder and chef Edwin Chan, known to many as Chef Win, began by baking for friends and family, and grew the brand into an online artisan bakery based in Petaling Jaya, Selangor. The long-held dream of a central kitchen finally became real during the pandemic, and today it runs as a 50-person cloud bakery that has kept its focus in the kitchen rather than on storefronts.

The brand stays rooted in local flavor, with seasonal Aidilfitri Fatcarons and festive collections that spike hard around the calendar. It sells across several channels: same-day delivery, made-to-order pre-orders, high-value dessert tables (the Luxe Dessert Table runs to RM 756.80), and a wholesale line, Ennoble Desserts, that supplies other F&B businesses.

The Problem: A Checkout That Couldn’t Keep Up

Everything about Elevete Patisserie felt considered, right up until customers reached the payment screen. The final step was the roughest part of the whole experience, and it only got rougher as volume grew.

• Orders ran on WhatsApp. Sales and support happened over chat, with payments checked off by hand well past closing.
• Buyers dropped off mid-payment. Sending customers to a slow, third-party page gave them a reason to abandon a cart they’d already filled, an expensive habit during a festive rush.
• Admin ate into production. Reconciling custom, high-value orders by hand tied up people who should have been in the kitchen.

There was a quieter cost, too. Bakery margins are thin and ingredients perishable, so knowing what’s coming in, and when, is what makes it safe to plan a batch or place a purchase order. Manual, delayed payments made that harder than it needed to be.

The Fix: Payments That Get Out of the Way

Elevete Patisserie brought in Razorpay Curlec to make the payment step match the rest of the brand: quick, on-page, and forgettable in the best way.

What that looked like in practice:

• A checkout that stays put. Customers pay on Elevete Patisserie’s own site, on any device, with no bounce to an outside page.
• The payment methods locals actually use. FPX transfers and E-wallets sit right alongside cards, so nobody’s forced onto a method they’d rather avoid.
• A back office that reconciles itself. Transactions and settlements land in one dashboard in real time, on rails regulated by Bank Negara Malaysia and connected to PayNet.
• Costs that stay predictable. Transparent processing rates make it easy to model the cost of every sale.

What Changed for the Business

The difference showed up quickly, on both sides of the counter.

More orders made it through. With redirects gone and the right payment options in place, hesitation turned into completed sales, a 30% jump in checkout conversions on the same traffic.

The team got its mornings back. Automatic collection and reconciliation retired the manual order admin, sending those hours back toward production and quality instead of spreadsheets, and letting a busy launch or festive day scale without a next-morning cleanup.

Room to grow beyond Malaysia. Steadier, more predictable cash flow gave Elevete Patisserie the base to fund JAKIM Halal certification and expand into new markets, with Singapore next on the map.

“Razorpay Curlec came with a single-page checkout solution. We saw our checkout conversion rate go up by 30%, and that didn’t change during the festive periods. Reconciliation used to be done by me, so I can’t imagine how much time it saves my accountant.”

Edwin Chan, Founder, Elevete Patisserie